Recently, a Trader Joe’s mini canvas tote has become popular online, and some people are reselling it for higher prices. Available in blue, red, green, and yellow, Trader Joe’s mini canvas totes are in high demand, leading to resales on platforms like eBay and Facebook Marketplace at much higher prices than the original $2.99 retail price.
Resale prices vary on online marketplaces. Listings have ranged from around $20 for a single tote to as much as $999 for a set of four. The popularity of the mini totes is real on social media, with videos showing customers and TikTok creators showcasing their customized bags with paint, buttons, and embroidery.
While the concept is not new, this story highlights the power of scarcity. Scarcity drives up prices and influences buying habits. Shoppers can expect to see the tote bags on shelves again in late summer.
(Yes, you read that correctly. Trader Joe’s Totes are selling for hundreds of dollars.) Have we gone mad?
